Big Opportunities for Mobile in 2015
David Black, Google’s Director of Branding, at Adweek Europe
3 Strategies For Increased Programmatic Efficiency
Find out what you can do to improve your programmatic efforts, from the use of middlemen to get the programmatic job done, to programmatic decision making in-house. This article explains the three strategies that your company can take to deliver. Read more.
Paid Search Reveals Audience Intent for Display Advertisers
Display retargeting from paid search ads delivered 40% lower CPA than content-based and standard behavioural-targeting techniques. “Looking Beyond Keywords” advises brands to use unified platforms, design strong search campaigns, use all advanced targeting techniques, employ a test-and-learn approach, and build strong attribution models. Read more.
How Remarketing Can Unlock Higher Conversion Rates
There is a general acceptance among marketers that conversion rates of 3-7% are pretty good with the median being 2.35% according to a recent study by Hubspot, yet the top performers in terms of conversion are converting at over 5 times the median. This article argues that this is partly down to one effective CRO hack: Remarketing. Remarketing is one very effective, data backed advertising tactic designed to improve conversion rates by allowing advertisers to reach up to 84% of the people they tag, 10-18 times per month. Read more.
Publisher Love-Ins – The Way Forward
Over the past few weeks there’s been a good deal of news coverage on the growing trend of independent publishers banding together to form programmatic media selling coalitions. The formation of these coalitions are in response to declining Publisher revenues due to more advertisers buying inventory in open exchange environments.
This article discusses this new growing trend and predicts that these coalition-based private exchanges will be increasingly attractive to companies on the sell side as more marketers pursue direct-to-publisher opportunities as a means to secure more transparency, control and premium inventory in their buys. Read more.
Facebook Overtakes YouTube as the Leading Video Advertising Platform – Survey
The survey of 125 agencies, brands and publishers.
- 87% said they are planning to run Facebook video ad campaigns, compared to 81.5% on YouTube.
The rising popularity and availability of video advertising on social platforms cannot be ignored.
Check out last weeks Mid-Weeker for more Programmatic news
