Programmatic Marketing & Advertising Strategies | Insightful Media

Methodologies

Reach, Automation, Data, Personalisation, Proven Tactics

Methodologies employed reflect best practices from the world of Digital Performance Marketing.

To review what’s makes our platform the better choice for your campaigns, please read this.

Pre-launch consultation

We make it our business to understand your business objectives, data assets, target audiences, other marketing activities before we spend your money.

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Platform Reach

Platform visibility of 95%+ of the populations across display, mobile, video and social tapping exchange, SSP, ad network and publisher inventories.

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Algorithm Superiority

With almost 100% call out rate, we see more inventory than other buyer platforms allowing us to cherry pick the best ad opportunities whilst delivering a lower average bid price.

Marketing Automation

You benefit when we evaluate 2000 data points in real time and when we optimise bids quicker with response average times of less than 10 milliseconds.

Keyword Contextual

Find the most relevant context for your ads.

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Viewable Impressions

Buy ads that are in view which gain time and attention (50% of square pixels for 1 second).

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Top Performing Sites

Buy ads where there is a track record of sales being generated.

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Recency, Frequency and Velocity

Identifies the optimal number and timing of impressions to maximise the performance.

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Personalised Retargeting

Integrates data in real time to deliver the best message. Key variables which are analysed include profit margin, customer history, location, weather, first party, third party.

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First Party Publisher Data

Glean insights from users website behaviour including visit history, time spent, products searched and browsed, products bought and products almost bought.

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First Party Advertiser Data

Targeting gains earned by migrating customer databases and histories online, segmenting communications and deepening engagement. Ideal for reactivating customer relationships, up-selling and cross-selling activities

Look alike Modelling

Prospecting tool aimed at finding your next customers based on their similarities to existing customers.

Browser/PC

These variables can reveal a lot about demographics, lifestage and user sophistication.

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Home/Work

Understanding the dynamics of where people are when they are online is critical. Time pressures, attention levels, and a user’s state of mind very often derive from where people are when they are online.

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Time day/Day of week

Have your ads run when your target audience is online and in the right mind-set.

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