Our Cross-Screen approach allows us to extend the same programmatic intelligence to all channels. This allows advertisers to capitalise on the complementarity between web, mobile, video, and social and reach users with messages that repeat and build throughout the day.
Insightful Media is a buying platform. It buys advertising from ad exchanges, supply side platforms, ad networks, publishers and sites. Because the supply of digital inventory outstrips demand, we have access to large inventory volumes and large global audiences.
The Intender Network uses website behavioural data to better target prospective customers. This data helps confirm an intent rich mindset. The sites we use attract visitors who are there to make informed decisions about product features, benefits and costs.
FBX is a major exchange providing huge reach, large unduplicated reach and a recency factor which adds potency to retargeting tactic. The addition of the Newsfeed Ad provides greater creative space, greater visibility and impact to advertising.
Combines the branding and experiential power of TV with the precision and performance of programmatic. Insightful Media delivers large reach through premier video exchanges including BrightRoll, Adap.tv, AdBrite, Doubleclick, LiveRail, SpotXchange.
Relevancy is the critical ingredient in marketing out-performance. Dynamic creative provides advertisers with the ability to leverage user-level data to deliver truly targeted and meaningful messages to each and every consumer.