We are a Programmatic Media Specialist.

When you work with Insightful Media, you get an end to end solution:

  • Full service programmatic media and audience buying solution

  • An integrated and market leading DSP and DMP offering

  • Access to ad exchanges, SSPs, ad networks and private marketplaces including Ireland’s

    premium vertical ad network, i-Believe

  • A response oriented campaign framework built on 4 year’s experience of running ‘000s of campaigns

  • Access to single user cross-screen inventory across all inventory types including display,

    social, mobile, video, native and email

  • A client focused, ROI obsessive, winning attitude


Insightful Media launched in 2012 and sits alongside its two sister companies i-Believe, Ireland’s premium specialist ad network and Sing! a strategic digital performance marketing agency.
Our aim is to bring together in one place the most effective international tools and technologies from the world of digital performance marketing.
We combine best in class tech with an experienced team and a strong track record of proven results.
We want you to sell more, more efficiently, Again, and again.
Our job is to help you perform, manage risk and maximise returns from your budget by ensuring that you focus your spend on efficient, effective and profitable marketing activities.
  • We are truly MULTI-CHANNEL and integrated with the capability to run single campaigns across display, mobile, social, video with a unified vision
  • We are FULL SERVICE and offer a solution that spans planning, buying, adserving, first party, third party data services, dynamic creative, prospecting and retargeting activities
  • We Are DEMANDING and only work with the very best tech partners who can give us and our clients a proven competitive edge
  • We are ROI Obsessed and see our goal as helping you sell more, more efficiently
  • We are CURIOUS to discover the new strategies and tactics that will give your business a sustained competitive advantage
  • We are PARTNERSHIP ORIENTED and believe that the root to our success lies in our working closely together and trusting each other
Take a look at our privacy policy to get a comprehensive view of the regulations we adhere to and the ins and outs of how we collect, use and protect your data: Privacy Policy

Meet The Team

Lee Thompson

Lee Thompson


Lee Thompson has been involved in digital marketing since 1996. He has held senior digital positions at Yahoo! UK & Ireland and Associated Newspapers, publisher of MailOnline. In 2008, Lee co-founded independent premium ad network, i-Believe. This was followed by the launch in 2012 of Insightful Media, a programmatic media specialist. Here, Lee is in charge of helping clients develop winning strategies to increase the ROI they get from their digital activities. Lee also went on to launch a strategic performance marketing agency in 2015 called Sing!

Tel: (01) 703 0406

Patricia Delaney

Patricia Delaney

Programmatic and Social Specialist

Trish Delaney has worked in advertising since 2006. In her role, she is responsible for the implementation and optimisation of programmatic and social campaigns. She has experience working with a variety of platforms including DSP’s, Facebook, Twitter and LinkedIn. Her role now sees her continue to deliver successful campaigns that meet each client’s particular requirements.

Tel: (01) 703 0418