80% of All Ads Online Will Be Programmatic in 2015 according to Appnexus
Appnexus’ Michael Rubenstein discusses the rise of programmatic advertising in an interview where he argues that up to 80% of the ads on the internet in 2015 will be bought and sold programmatically. Read more.
UK Buyers Will Soon Have Two Premium Publisher Coalitions To Choose From
Hot on the heels of the announcement of Pangaea, the UK Trade Association AOP (Association of Online Publishers) has announced plans to create a consortium of publishers including Telegraph Media Group, ESI Media, Time Inc., Haymarket Media Group, Dennis Publishing Ltd, Auto Trader, Future Plc, Sift Media and Bauer Consumer Media Ltd. This new consortium will focus on UK based inventory meaning UK buyers will now have two premium publisher coalitions to choose from. Read more.
How Cross-Device Drives the Bottom Line
The market is flush with new devices and categories, resulting in our lives – and our bodies – becoming increasingly tethered to the Internet. Whether it’s the new phone, the wearable or the connected car, mobility and connectivity are redefining how people interact with the world around them. This means there is a huge amount of data to be mined with cross device targeting which can drive performance uplift of anywhere from 10% to 24%. Read more.
76% of Marketers Consider Programmatic Buying Vital in Mobile
Commissioned by the IAB’s Mobile Marketing Centre of Excellence and published this week, the “2015 Marketer Perceptions of Mobile Advertising” survey analyses the mobile views of 200 top-level marketers and offers updated findings to the 2013 eponymous survey. Read more.
Ad Tech Giant Rubicon Project Acquires Retargeter Chango for $122 Million
This week has seen Ad Tech Giant, Rubicon Project, announce that it is buying intent search marketing start-up Chango for about $122 million. According to Rubicon Project, the acquisition of Chango will enable it to ‘expand its premium advertising marketplace with intent marketing technology that includes access to keyword, contextual marketing and retargeting budgets’. The acquisition will also give Rubicon Project access to an additional $35 Billion in intent marketing spend, firmly establishing the company’s position as one of the leaders in the global Ad Tech market. Read more.
Infographic: Insights and Data from Ad Week Europe 2015
The UK played host to Ad Week Europe last week and one of the main topics discussed was the current state of programmatic trading in Europe and what can be expected in the future as brands continue to embrace programmatic advertising. Take a look at this informative infographic for some of the key programmatic takeaways from Ad Week Europe. Read more.
The Biggest Programmatic Challenge – Measurement
Programmatic is making headway into mainstream Digital Ad Spend but it is not there just yet. Programmatic advertisers have their fair share of hurdles to overcome before programmatic is accepted fully into the mainstream. This video discusses how the biggest challenge facing programmatic advertisers is audience measurement. Read more.
52% of Non-Search Ad Spend Will Soon Be Programmatic
Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates which were published last week. RTB, particularly Mobile and Video RTB, are spearheading the growth which will see programmatic transactions become a majority (52%) of non-search Digital-Ad Spend. Read more.
Programmatic Ad Spend in Europe Jumps 250% in 2014
European marketers spent 250% more via programmatic in 2014 compared to 2013 according to Adform’s Q4 2014 European ‘RTB Trend Report’ which was released last week. The report shows that the adoption of programmatic advertising in Europe has hit new levels of use and perhaps just as telling, European marketers are willing to trust programmatic technologies with some of their most important budgets. Read more.
