Programmatic Video Taking Off In The UK
Nick Reid, Managing Director at TubeMogul, discusses the rise of Programmatic video in the UK. Watch Video.
A Guide To Programmatic Advertising & Buying
Programmatic looks set to become a $20 billion industry in 2016 yet it is still seen as somewhat of a buzzword in many industries. Recent reports suggest that Programmatic transactions will be a majority (52%) of non-search Digital Ad Spend this year yet there is still a large percentage of advertisers who have yet to make the move towards Programmatic. One of the major factors behind this is a lack of understanding of what Programmatic actually is and how it works. In response to this, Insightful Media has created a simple Guide to Programmatic Advertising & Buying for advertisers to get a comprehensive view of Programmatic from; how it works, the benefits of buying and selling programmatically and the future of Programmatic. Read more.
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
InMobi, a powerful mobile advertising platform, and Rubicon Project, a leading technology company in the automation of advertising, have announced the availability of mobile native and video formats on the InMobi Exchange. The InMobi Exchange, powered by Rubicon Project, now offers Programmatic Buyers both native and video ad experiences across more than 7,800 mobile apps, bringing to the market the most extensive and diverse set of mobile ad experiences at scale. According to InMobi, native and video ads typically deliver between two and five times the performance of standard mobile ad units which will be of huge interest to advertisers as native ads on both desktop and mobile are predicted to attract $21 billion in advertising spend in 2018. Read more.
How Retail Is Overcoming Programmatic’s Viewability Challenge
While Programmatic has proven itself to be wildly beneficial, there are certain challenges that it must overcome regarding fraud and viewability. Studies from ComScore and ANA show that around 50% of all display ads are either clicked by bots or not seen at all. This has understandably led to a number of transparency and fraud concerns among advertisers who feel they are not receiving enough information about the ads they purchase from their partners. While recent signs have been promising, in particular the MRC’s guidelines for a viewable ad impression, until buy-side prevention products are made readily available, it would seem that the retail sector may be the only industry that can offer Programmatic transparency thanks to one simple truth. Read more.
10 Things You Need To Know About Programmatic Buying
The advertising industry is continuing its march towards automation. Programmatic has had a meteoric rise in the Advertising industry with reports showing Programmatic Ad Spend has grown by 250% in Europe over the last two years and an estimated $15 Billion will be spent on Programmatic Advertising in the US in 2015. Programmatic, buying is growing not only because it makes ad transactions more efficient but because it can make online advertising more relevant and effective, as long as the right data is applied. As Programmatic looks set to dominate the Advertising world, here are ten things you need to know. Read more.
Programmatic Spend up 50% in Q4 according to New Report from IndexExchange
Programmatic Ad Spend has continued to see massive jumps according to the latest quarterly report from Index Exchange. According to the new report, which examines data from Q4 of 2014, Programmatic Ad Spend has continued to boom with growth of more than 50% quarter-over-quarter as all of the top-level sectors increased spend significantly. Retail brands continue to establish retail as a leading sector in the Programmatic space, contributing almost a third of all Programmatic spend during Q4 while the Finance sector is being led by American Express. The report seems to suggest that the switch to Programmatic is being driven by brands themselves rather than advertisers. Read more.
DAA Summit Discusses what Responsible Cross-Device Advertising Should Look Like
The Digital Advertising Alliance looks set to turn its attention towards how to give consumers choice around cross-device advertising following its plan to release a mobile opt-out for online behavioural advertising on September 1st. FTC Commissioner Terrell McSweeney, has been putting pressure on the DAA to speed up the process of self-regulation as he argues that a majority of consumers are completely unaware of cross-device targeting. This pressure has led to a series of panels being held at the DAA summit in New York this week where participants touched on what the responsible use of cross-device targeting might look like as well as the options for pot-outs. Read more.
Check out last weeks Mid-Weeker for more Programmatic news
