Case Study: 2
Technique: FBX Retargeting and Mobile
Background:
Choice Hotels International currently franchises more than 6,200 hotels, representing more than 500,000 rooms, in more than 30 countries and territories. Ranging from limited-service to full-service hotels in the economy, mid-scale, and upscale segments. The campaign goal for Choice was to increase their online hotel bookings, in addition to improving return on ad spend (ROAS).
Solution:
The client used FBX to enhance their presence on social media and push sales across a variety of advertising platforms including display, mobile and tablet.
Results:
Achieved 34,414 conversions (room reservations made) in the first five months
Increased ROAS 2,106%
Increased exposure and presence on Facebook through FBX
Further Reading:
http://rocketfuel.com/resources/case-study/racking-up-reservations
