Case Study: 4
Client Industry: Retail
Technique: Dynamic Creative Optimisation
This technique explained:
Background:
This client was looking for a display advertising solution which would ensure that relevant products were presented to the right shoppers. The client was targeting strong levels of engagement and was looking for a campaign which would expand online a print circular program by incorporating unique time-sensitive coupons for each product that could be downloaded and printed for in-store redemption
Solution:
The solution involved the use of dynamic creative optimisation as well as a targeted media buy.
Results:
The ability to match multiple product offers to page content information ie. which products had been viewed by which advertisers, increased the clickthrough by 400% above the campaign goal.
Further Reading:
http://www.adacado.com/obj/adacado-CaseStudy-Retail.pdf
