RTB is a style of programmatic buying in which website ad slots are auctioned off in real-time. It now accounts for 20% of all digital advertising spend, according to Interactive Advertising Bureau research. This technique is even more powerful when it is used on mobile, as not only are you delivering the right ad to the right customer, but additionally mobile allows advertisers to target customers on the go. Take a look at this infographic from the Business Insider report.
