Facebook will release a new design for ads which will be placed the right-hand column. It is an updated look designed to make Facebook ads more visually prominent and attractive; Facebook claims that the new ad format provides both a better user experience and up to 3x engagement. This is great news for all advertisers including FBX advertisers.
According to Facebook, the ads will use the same proportions as desktop News Feed ads, but will be larger and there will be fewer of them, decreasing the amount of inventory available, and working in favour of larger ads, as well as having no frequency cap.
Advertisers no longer need to upload different images for News Feed (600x315px) and right-hand column placements as the new ad format will mirror the News Feed ads and rendered as 254x133px.
Some advertisers will be able to see this new option already but Facebook will exclusively run the large format ads starting August 22nd 2014. Read more.
