The Mid-Weeker: The Year of Facebook Branded Video, The Next Big Thing in Retail, and Demystifying ‘Header Bidding’. 

The Mid-Weeker: The Year of Facebook Branded Video, The Next Big Thing in Retail, and Demystifying ‘Header Bidding’. 

Carat’s Ray on Multiple DSP’s and the Need for Programmatic R&D

Carat’s Doug Ray speaks about the need for programmatic R&D, as well as his view on multiple DSPs with Beet.TV Watch here


 

The Year of Facebook Branded Video; Shopkey Enables Selling Through Messaging Apps

This year sees the roll out of Facebook’s branded video program. The program, called Anthology, matches brands with publishers to produce Facebook video ads. Its split payment structure turned off marketers when it launched last year, however after a lukewarm reception, Facebook has shifted the Anthology program’s economics in favour of its partners (as it also recently did to get more publishers onboard with instant articles). The change has prompted seven new publishers to sign up for 2016Read More


Marketers Allocate Media Budgets to Target Millenials

Millennials account for an estimated one quarter of consumer spending, according to August 2015 research. Yet, advertisers spend more than a third of their total budget pursuing them. However, it is not surprising that marketers are spending this much money and time on millennials as a January 2015 study found that they also make up the biggest group of impulse shoppers. The emarketer also divides out the percentage share of the spend that other age groups make up, with older shoppers taking a fifth of the share, and kids keeping a relatively low share. Read more.


The Next Big Thing in Retail: Programmatic Commerce

The phrase ‘Programmatic Commerce’ has been coined as: “Where consumers and businesses allow technology to make purchase decisions on their behalf based on pre-programmed parameters and learned preferences.” With there being more than 5 billion devices connected to the internet at present, and with this number expected to rise to 10.7 billion by 2020, the growth of intelligent data alongside consumers being more comfortable with their data being shared, all add to the reasons programmatic commerce will become commonplace in the future. Read more


Why Enterprises Will Soon be Addicted to Cross-Device Data

With more than half of Smartphone owners with bank accounts using mobile banking, and almost 60 percent of Black Friday’s web traffic coming from mobile devices, though only counting for a third of online purchases, shifting between mobile and desktop is already a seamless and unquestionable part of our digital presence. From email and research, to purchases and social networking, cross-device is the basis for every action we take as consumers on the Internet. We’ve come to expect tools and apps that take advantage of a cross-device framework. Read more.


Demystifying ‘Header Bidding’: Three Things That Every Publisher Should Know

Header bidding, the solution allowing different advertising buyers to simultaneously bid for the same impression on a publisher’s site at the exact same instant, has become a beacon of hope for an industry still grappling with the economics of the internet era. The ExchangeWire explains, and goes into detail on how firstly header bidding really does add value, secondly proper implementation is key, and thirdly beware of bias. Read more.


Euro Carrier Three is Latest to Embrace Network-Level Ad Blocking

The popular phone network Three have become the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial of the technology, the telco’s regional groups Three Italy, and Three UK will begin screening in-app and mobile browser ads for their 10 million to 15 million subscribers. This comes alongside Three’s statement on Friday stating that “Customers should not pay data charges to receive adverts,” it said. “These should be costs borne by the advertiser.” Read more.


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