Recommended Slideshare: Digiday EU Publisher Summit 2014
Recommended Webinars
Brands: If your agency is your pilot, data is your GPS: Learn how you can generate better results with your agency and technology partners. Register here.- Combining Search & Display to power RTB Buys: In ExchangeWire’s #TraderTalkTV, Dominic Joseph from Captify explains the fusion of search and display makes search retargeting such a powerful proposition. View here.
Recommended Whitepaper: 11 Dos and Don’ts of Programmatic Advertising:
A successful digital marketing program is a combine of data, attribution, and optimization.
In this whitepaper by RocketFuel, they outline eleven helpful tips to apply across your programmatic advertising programs to get the most out of your digital marketing efforts. These tips are a guide to building high performance, always-on campaigns. Read more.
Inside The Mobile Real-Time Bidding Ad Ecosystem [Infographic]
RTB is a style of programmatic buying in which website ad slots are auctioned off in real-time. It now accounts for 20% of all digital advertising spend, according to Interactive Advertising Bureau research. This technique is even more powerful when it is used on mobile, as not only are you delivering the right ad to the right customer, but additionally mobile allows advertisers to target customers on the go. Take a look at this infographic from the Business Insider report.
Going Social is Critical to Mobile Retargeting
- 41% of both brands and agencies believe that Social Exchanges are the key to retargeting on mobile due to its extended reach.
- 89% of brands invested 0-20% of their online budget to mobile marketing in 2013, by 2014, 26% will have moved 21-50% of their budget to mobile.
- About 38% of buyers are employing Twitter’s tailored audiences.
- 67% are using Facebook’s FBX to reach consumers.
First-Party Data On Rise on Multi-Devices
Digital marketers are using first-party data to engage with consumers in more efficient ways. This information represents an important foundation for future marketing plans because it is the only data that your competition will never have as it is earned and owned exclusively by the brand. Some its benefits are: a higher level of accuracy when targeting customers, cross channel campaign optimisation particularly in the area of frequency, universal reporting and attribution allocation. Read more.
Facebook’s New Bigger Right Hand Rail Ad
Facebook will release a new design for ads which will be placed the right-hand column. It is an updated look designed to make ads more visually prominent and attractive; Facebook claims that the new ad format provides both a better user experience and up to 3x engagement. This is great news for all advertisers including FBX advertisers.
According to Facebook, the ads will use the same proportions as desktop News Feed ads, but will be larger and there will be fewer of them, decreasing the amount of inventory available, and working in favour of larger ads, as well as having no frequency cap.
Advertisers no longer need to upload different images for News Feed (600x315px) and right-hand column placements as the new ad format will mirror the News Feed ads and rendered as 254x133px.
Some advertisers will be able to see this new option already but Facebook will exclusively run the large format ads starting August 22nd 2014. Read more.
How IP Intelligence Delivers Superior ROI
IP Intelligence is a critical weapon in the campaign for advertising relevancy. It gives publishers and advertisers the ability to analyze and evaluate data in real-time helping them make efficient and effective ad-serving decisions.
While IP targeting techniques traditionally rely on routing infrastructure analysis to an approximate city-level location, NetAcuity Edge from Digital Element combines this traditional approach with anonymous insights gleaned from a network of global commercial partners to better map the Internet.
The result is the most accurate, and granular, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards.
Insightful Media through its Turn platform uses NetAcuity Edge from Digital Element. Read more.
