3 Simple Ways to Ease Programmatic Into Your Strategy
Programmatic may be the buzzword of advertising, but there are still many who are a bit hesitant about adopting this new strategy. For many, the move to Programmatic is a bit of a mystery. If Programmatic is still a confusing concept, be sure to look at our Guide to Programmatic Buying and Advertising to finds out everything you need to know and then look at this video from iMedia as Aimee Gerry, VP of Client Solutions at Nielsen, discusses 3 simple ways companies can take their first tentative steps into the Programmatic pool.
Mobile, Video and RTB Drive Growth In Programmatic – Business Insider Report
According to Business Insider, Programmatic has reached a ‘tipping point’ in the advertising industry with 52% of all non-search digital ad spend going programmatic. Now with even more updates to their hugely popular 2014 Programmatic Advertising Report, Business Insider take another look at the state of the industry as they reveal what factors are driving the mass growth that has seen Programmatic ad spend grow 20% annually, the rate of adoption among agencies and publishers and the two divergent trends that Programmatic pricing is following. Read more.
Brands Are The Biggest Spenders On Programmatic Ads – A Report Analysis
Index Exchange recently released its Quarterly Index Report for Q1 and found that 70% of all programmatic ad spend comes from brands. MarketingDive, a marketing news website, breaks down the report in this short article. The report provides some interesting insights into the Programmatic industry, particularly interesting to buyer and sellers alike is the fact that bid prices are increasing while impressions are declining, which is a direct result of the market becoming more competitive. On top of that, the report reveals that Publishers are continuing to shift inventory to private marketplaces as they seek to increase their revenue streams by charging premium prices on their ad inventory. Read more.
The State Of Digital Publishing In 2015 – A HubSpot Study
Hubspot has recently conducted a survey of hundreds of industry professionals to help define and benchmark the state of digital publishing in 2015 as publishers re-adjust their strategies to reflect the new digital landscape. The findings from the report focus on three key areas, the state of paid subscriptions, the state of sponsored content and the state of lead generation. The findings of the study reveal that website banner ads are still the leading source of revenue for publishers although this looks set to change in the coming 6 months with sponsored and native content set to dramatically increase in value according to reports. The study also reveals that the mindset of publishers is set to change with more focus being placed on targeting content in front of the right audience. This highlights the question: Is Programmatic the solution? Read more.
Why Marketers Need To Make First-Party Data a Priority
Today’s marketers now face unprecedented pressure to leverage data in order to deliver more relevant and personalised ads to consumers. The increasing number of connected channels and the worrying rise of ad-block users has forced marketers to look away from third-party data towards more qualitative data that can help them conduct more ‘people-based’ marketing. The increased competition for consumer’s attention means marketers and brands need to look internally at their own first-party data in order to provide the type of personalisation and engagement that are now demanded by consumers. With recent reports finding that two-thirds of marketers believe first-party data provides the best campaign performance, this article discusses the current landscape of data available to marketers as well as the shift in the marketing industry towards using their own data to engage a smaller but more engaged audience. Read more.
3 Steps Publishers Need To Take To Create a Premium Programmatic Environment
Much has been written over the past several years about the struggle of traditional publishers as they try and adapt their business models in light of the digital age. Many publishers have seen their print business decimated thanks to the rise of digital media and now publishers are facing another great challenge as they deal with the recent reports that ad-blocking is reaching unprecedented levels. Unfortunately for publishers, they have the most to lose from ad-blocking and the onus is on them to create premium programmatic environments where ads are welcomed rather than seen as a nuisance. In light of this, MarketingLand have published an article that outlines the 3 steps publishers have to take to create a premium programmatic environment.Read more.
5 Things Marketers Need To Know About Facebook Ad Changes
The majority of advertisers use or have used Facebook for advertising in the past. With over a billion active users, it would be foolish not to. As Facebook makes most of its money from advertising, it is natural that they would update their platform to make it as effective a tool as possible. Unfortunately, this can sometimes make it seem as if Facebook is rolling out a near constant stream of updates. Thankfully, Larry Kim has written an excellent article in Social Media Examiner detailing the 5 most important changes to Facebook Ads that have occurred in 2015 including Call Now buttons, Mobile Carousel Ads and Mobile Campaign Management. Read more.
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