Facebook Video Is Great But Faces Two Major Challenges
Ben Winkler, Chief Digital Officer at OMD USA, discusses how the success of Facebook video ads came as no surprise given the platform’s scale and the almost perfect timing of the ice-bucket challenge. Although he feels Facebook’s rise to video advertising glory is inevitable, he believes there are two barriers they must overcome first: accurate targeting and control over the context of video ad placements. Watch the Video.
A Guide to Personalised Emails – The Insightful Media Series
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In the latest edition of the Insightful Media Series, we take a look at the hot topic of email marketing – Personalised Email. Personalised Email is the result of email marketing getting smarter, the days when ‘Hey (First Name)’ was considered the height of personalisation are long gone. Consumers are no longer impressed that you use their name in an email. They now demand relevant content that is uniquely tailored to them alone. This is where Personalised Email with dynamic content comes in. Take a look at our guide to see the ins and outs of Personalised Emails, how they work and how you can dramatically improve ROI on your email marketing campaigns by making efficient use of a consumer’s data. Read more.
Programmatic Display Advertising Set To Rise In Europe – New IAB Survey
Programmatic purchases of digital display advertising are set to increase in Europe according to a recent report from the IAB. The Interactive Bureau Europe Attitudes towards Programmatic Advertising report, built from responses of over a 1000 advertisers, agencies and publishers across 29 markets, provides insights on the current adoption of programmatic in Europe. The report revealed that over 90% of respondents intend to increase their programmatic investment over the coming year while 40% intend to increase their investment by more than a third. The report takes a particularly insightful look at the attitudes of publishers, advertisers and agencies towards programmatic with publishers found to be more cautious and controlled in their approach compared to more adventurous agencies who see themselves as the forerunners of programmatic and all the potential benefits it provides. Read more.
How To Make Private Marketplaces Work For You
Glenn Perera, head of supply at Rocketfuel, delves into the topic of Private Market Places (PMPs) in this article on Wall blog. Not knowing where your ads have been placed has always been one of the main concerns for marketers running digital marketing campaigns. The context in which your ad is shown is just as important if not more important in certain cases than the actual content of that ad. The emergence of PMPs is a direct response to these concerns as publishers band together to offer premium ad placements to advertisers. PMPs give advertisers the opportunities to buy the best ad placements, in real-time, in media of their choosing, whilst bringing the efficiency of programmatic buying to a closed marketplace. As PMPs grow in popularity, it is important to know how to make the most of them, and Perera has outlined how advertisers should approach PMPs when it comes to brand and direct response campaigns as well as what data you need and how to adapt your campaign to PMPs. Read more.
Video Ads Set To Become the Dominant Force in Mobile Advertising
The mobile advertising industry was a $31.9 Billion industry last year according to the IAB. 2014 showed tremendous growth of over 65% and recent studies from Business Insider reveal this growth looks set to continue with a predicted compound growth of nearly 40% in mobile advertising through 2020. This migration towards mobile video can be attributed to the fact that, according to recent studies, over two-thirds of adults now own smartphones and the development of 4G networks make video a more easily accessible format for consumers. The articles also points to the rise of programmatic mobile video and auto-play as key factors in the growth of mobile video and notes that the move towards vertical video is a clear sign that greater things to come as advertisers put more money towards a format that is specifically made for mobile. Read more.
6 Things To Know About Retargeting Mobile Shoppers
Retargeting has proven to be one of the most popular advertising tools used by marketers in 2015 with a reported 88% of marketers using retargeting as part of their advertising campaigns. These numbers fall sharply though when it comes to retargeting mobile shoppers with only 56% of marketers using retargeting on mobile, according to a study by AdRoll. As marketers increasingly look towards mobile, this articles dives into the 6 of the most important things marketers need to know about retargeting shoppers on mobile including the use of deep links, setting cap frequencies and making the long anticipated move towards html5. Read more.
Programmatic Advertising: Key Terms and Acronyms Explained
It can be a job in itself to keep up with all the new words and abbreviations that pop-up in the advertising industry. As programmatic continues to dominate the digital marketing industry, the onus is on publishers and advertisers to keep up with the terminology surrounding the new darling of advertising. Do you know your DSP from your DMP? Your DCO from your RTB? If not, check out this glossary of programmatic advertising terms from Ben Walmsley of Sizmek, an independent open ad management platform, as he takes you through the meanings behind all the terms that have been going over your head or the terms you thought you once knew. Read more.
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