Facebook Custom Audiences Explained
Achieve Better ROI through Retargeting
Facebook has recently introduced a Custom Audience feature tool which has proven to be one of the most interesting innovations from the social media giant.
Many of your customers are on Facebook but may not yet have “liked” your page. The reason for this may be that they have not seen your ads or your brand has not been top of mind. Facebook’s Custom Audience solution allows you to reach those people through their email address. This email address may be sitting on a customer database you have but thanks to the pervasive nature of Facebook the email match rate on Facebook can be phenomenally high. This means you can engage your audience when they are on Facebook thanks to a common email address or indeed phone number. Find out more about how you can benefit from this tool. Read more.
All Roads Lead to Retargeting
76% of Marketers Say They Don’t Target With Behavioral Data
Efficiency and spending are important, knowing who you are reaching and how they are responding to different tactics is crucial in helping optimise marketing efforts.
Spending money on speaking to someone who is never going to buy your product or services is very different to reaching those who are likely to convert, and more importantly influence other converters. So, who would you want to reach? Read more.
The Benefits of Mobile RTB
A Revolutionary Technique for Agencies and Advertisers
RTB allows mobile inventory to be purchased by the individual impression through a bidding system which occurs in milliseconds before a mobile web impression or an app is loaded by a consumer. The targeting and cost efficiency capabilities are making a big difference in the online and mobile advertising industry, so If you are looking to increase control over campaign performance, spending, enhanced consumer targeting or more effective frequency this is your technique. Read more.
