Insightful Media today announces the launch of the “Intender Network”. The Intender Network uses behavioural data to better target prospective customers. This network allows you to reach the exact same audiences you would currently buy on Search engines but crucially it uses data gleaned from site searches and website content to confirm an “intent rich” mindset in users.
The Intender Network will deliver highly-relevant, privacy-sensitive ads to online consumers across 23 ready-made “purchase intent” segments across home services (gas & electricity, broadband, phone and TV), money services (current accounts, savings, mortgages loans and credit cards), car, gaming & technology content.
For any brand looking to maximise the return on ad spend, intenders represent the most attractive target audience. These people, by their actions, have shown themselves to be interested in your brand’s product offerings or in your wider business sector. By concentrating your firepower on these hand-raisers, you are likely to win new customers more quickly and at a lower cost.
According to Lee Thompson, Director at Insightful Media, “the Intender Network helps brands reach prospects at the post search and browse stages on vertical search engines. These engines attract in-market consumers whom marketers using the Intender Network can now reach out to during the crucial consideration phase. Put simply these intenders are at a lower level in the funnel where the potential to influence is greater and the proximity to purchase is closer”.
Insightful Media is working with a number of partners to bring this proposition to market including Techradar, T3, Gamesradar, Computerandvideogames.com, Bonkers.ie and CBG.ie.
How it works in 3 steps
1. Insightful Media collects non personally-identifiable consumer data from websites that own commercially-valuable data.
2. We classify this data into proprietary purchase intent segments.
3. We make the information available to advertisers who use it to deliver ads relevant to individual consumers.
Source: Chango
For full details on the The Intender Network and advertising opportunities, please visit Insightfulmedia.ie or contact us on 01-7030405 or at lee@insightfulmedia.ie. Follow us on twitter @insightfulirl.
