INSIGHTFUL MEDIA LAUNCHES

INSIGHTFUL MEDIA LAUNCHES

Insightful Media launches with aim of bringing together the very best international tools and technologies to assist companies in maximising their return from digital advertising.

The business climate has never been more challenging and Irish marketers are under huge pressure to deliver tangibly for their businesses. Marketing budgets are almost singularly ROI focused with performance outcome targets the key barometer of campaign success.

Performance marketing solutions are in demand as they mitigate a lot of the risk and uncertainty that can plague mainstream advertising.

Against this background, Lee Thompson and Dermot O’Reilly, co-founders of i-Believe, have launched a new business called Insightful Media to focus squarely on digital performance marketing solutions.

Insightful Media provides advertisers with access to “insight-rich” inventory across PC and mobile platforms all geared towards helping marketers channel investment at target audiences most likely to convert. Our tool, the Intelligence Platform, analyses complex sets of data to derive insights about likely prospects and valuable advertising placements. These insights can be scaled across not just display but also video and mobile advertising opportunities.

Through this platform, advertisers and agencies can connect with the most targeted and largest supply of real time bidded inventory available. The beauty of real time bidded inventory is that advertisers can bid on impressions on an impression by impression basis. Each impression can be valued individually and advertisers aren’t required to buy inventory at a fixed rate. This creates significant buying efficiencies for advertisers.

With so much inventory available on the Web, one of the key considerations is the concern for brand security. We employ various brand filtering techniques and inventory quality controls to ensure that your ads appear in relevant and safe contexts every time.

Insightful Media works with advertisers who have very specific campaign performance goals. These may include a cost per acquisition, a cost per sale, a cost per enquiry, a cost per lead, a cost per download/install, a cost per view, a cost per engagement or maybe even a cost per like.

Once we start to deploy a campaign, we gain insights into what’s working and why, we learn quickly and at scale. These evolving insights help us match relevant messaging to ready-made audiences. Over the length of a campaign, deeper insights help us refine our knowledge of what your future customers look like today and where they can be found.

All of this means that Insightful Media is very well placed to help you achieve and exceed your marketing KPI’s, providing you with greater certainty and control of your budget expenditure.

We have been trialling the platform for the last 7 months and have run over 30 campaigns spanning the key transactional advertising categories of finance, retail, telecoms and entertainment. We know that the platform is playing a key role in cost effective customer acquisition for our customers and we are confident in launching this formally into the market.

In discussing the new business, Lee Thompson said, “In a climate of financial scrutiny and considering the imperative for return on investment, we believe there is a real need for a company that is as equally invested in your business’s performance goals as you are. We know if we do our job well, you will make more efficient, effective and profitable marketing decisions.”

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