This month marks our second anniversary. Our first two years have been hugely exciting and we wanted to share with you the story behind our success to date and why growing numbers of advertisers are entrusting us with their programmatic campaigns.
Experience
- Time: We have been two years in existence working with over 100 advertisers, responsible for over 750 campaigns and billions of ad impressions bought and optimised.
- Multi-Category: We have worked with clients from advertiser categories as diverse as travel, telecom, insurance, gambling, hospitality, energy, broadband, technology, retail, financial services and the charity sector.
- Multi-Channel: Our work has seen us run display, video and mobile campaigns for both transactional and brand advertisers.
- National & International: Although the bulk of our work has been in Ireland, we are increasingly being chosen to manage international campaigns.
- Right Structure: Our team structure has evolved to better respond to the needs of advertisers. We have a business solutions team, a campaigns team and an analytics and insights team.
Our Approach
- ROI Obsessive: Our simple goal is to find your next customer cost effectively. We want you to sell more, more efficiently.
- Independent: We are solution and platform agnostic. This means we are not obliged to use one platform over another. We will use the technology that is best placed to deliver the results your media buy requires.
- Progressive: We go the extra mile for you. This sees us invest time building contextual segments, curating whitelists and ongoing profiling to help you scale your campaign without losing campaign relevance and targeting.
First Party Data
Proprietary Data Network: We created the Intender Network to allow us to use proprietary intent data to help advertisers reach prospects who are at mid and lower funnel levels and in-market. This Network is comprised of 21 intent rich sites.
Client Retention
Over 90% of clients who try Insightful Media stay with Insightful Media.
