This month marks our second anniversary. Our first two years have been hugely exciting and we wanted to share with you the story behind our success to date and why growing numbers of advertisers are entrusting us with their programmatic campaigns.
In this note, we look at the platform we use at Insightful Media. The platform has been designed and developed by Turn.
Platform Excellence
- Best in Class: Turn is the largest independent company in the advertising technology sector and the recognized leader in platform-based mobile, video, display, and Facebook advertising.
- Experience: Turn has been around since 2008 and its platform was designed at the inception of the programmatic industry. The platform’s intelligence and capabilities have been refined ever since.
- Algorithmic Superiority: Turn is a proven top flight performer as evidenced by its success in various head to head tests with Appnexus, DataXu, Mediamath.
- Inventory Visibility: Turn has the highest call out rate in the industry with a 99.6% global response rate. This means it sees more bid requests than competitors.
- Lightning Fast Bid Response: Turn evaluates over 2000 datapoints in real time and responds in less than 10ms to a bid request. Greater visibility and quicker response means we have first sight of more bids than rival platforms.
- Leader in IP Intelligence: Turn uses the gold standard, IP Intelligence tool – Digital Element – as standard. This helps us guarantee advertisers the highest levels of IP accuracy as part of their advertising campaigns.
- Think Different: As the only user of the Turn platform in Ireland, we are alone in the use of Turn’s intelligent decisioning algorithm.
Reach
- Unbeatable Scale: Turn algorithms evaluate between 75% and 80% of the programmatic mobile, social and display impressions available in the world.
- Fully Integrated Platform: Turn has data and tech partnerships in place with over 150 marketing technology companies to provide greater inventory choice and value across display, social, mobile and video ad buys.
- Premium Inventory Partnerships: Through Turn, we have access to over 100 premium inventory sources through private marketplaces.
- Exclusive Inventory: Through Insightful Media, our advertisers can access datasets associated with some of i-Believe’s network of 60+ national and International media brands.
Campaign Quality
- Fraud Prevention: We use Adometry as our chosen click traffic quality management solution. By monitoring client click-streams, we can identify invalid and low quality traffic which can be traced back to the source.
- Manual Reviews: We review network traffic and key engagement indicators daily to identify non-human traffic, click fraud and poor performing publisher inventory.
- Brand Safety: Using Integral Ad Science, we assess each impression pre-bid. In addition, we have access to a large number of premium inventory sources through private marketplaces.
- Viewability: We use Integral Ad Science’s viewability technology to help ensure advertising appears in more viewable environments pre-bid. Viewability drives ROI as it is proven to lift both brand and direct response levels.
