A new Chango Study Reveals Brand and Agency Trends in Retargeting. Some of the key stats include:
- 41% of both brands and agencies believe that Social Exchanges are the key to retargeting on mobile due to its extended reach.
- 89% of brands invested 0-20% of their online budget to mobile marketing in 2013, by 2014, 26% will have moved 21-50% of their budget to mobile.
- About 38% of buyers are employing Twitter’s tailored audiences.
- 67% are using Facebook’s FBX to reach consumers.
There is a considerable growth in the retargeting market. Companies are still searching for the most effective way to increase ROI on mobile. Based on Chango’s survey results, it seems that Social will continue to play a big role in mobile retargeting strategies in 2014. Read more.
