Ireland’s Most Popular Destination for Switching and Saving
We recently ran a survey on bonkers.ie. Bonkers.ie is Ireland’s leading price comparison and switching service. 612 people completed the questionnaire which ran for a two week period. The aim of the survey was to understand how influential the information on the site is in helping people make informed decisions when it comes to comparing and switching between providers.
Bonkers.ie receives over 100,000 unique visits per month. This represents a 61% increase in visits year on year. Almost 80% visit Bonkers.ie to compare prices and close to 40% of participants have previously switched using bonkers.ie.
Electricity, Gas and Digital TV & Broadband are the most researched services and over 80% of participants consider the information provided by bonkers.ie as either ‘very Important’ or ‘important’ in their decision making process.
Over 80% of participants stated that bonkers.ie is a site they trust and that their overall experience of Bonkers.ie was very good.
This research confirms that the site is visited by people who are at the crucial consideration stage in the buying funnel. This stage and mindset is critical for brands who want to influence and persuade. If you would like a full copy of the research contact us today.